Sep
03

Cue the Music: Grey Noise

I love grey. It commands authority, and conveys a controlled and classic point of view. But the human eye can distinguish about 500 shades of grey, which means that there’s also a lot of unsettling intrigue buried therein. Grey is captivating, too, because it occupies the space between two extremes: black and white. It’s no secret that life’s most interesting nuances exist in the “grey area.” When it came time to create EM branding, grey was a no-brainer.

Grey Noise maintains a a steady bassline, but one that ebbs and flows. There’s mystery in where it’ll go next. It never overpowers, but is never boring. It’s hard to define, but it’ll surely keep you interested. So much cooler than white noise.

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